Dutch ‘Flo’ Traffic System Lets Cyclists Avoid Stopping

Our mission is to make cycling more fun, and for that reason we looked for a playful way to help cyclists,” says Jan-Paul de Beer, the chief of Springlab, a Utrecht-based innovation company that designed Flo. “We chose animals because a hare and a turtle are universal symbols for high speed and slow pace. A cow, however is a new symbol, because we couldn’t find a playful, widely known symbol for waiting. We chose a cow because when you go on holiday to France, which every Dutchman does, you often find yourself waiting for cows blocking the road.”  http://bit.ly/2qoVOfN

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