When is a minivan not a minivan?

When it’s called a Transit Connect wagon.

Really?

Ford has a new vehicle that will debut later this year at the Los Angeles Auto Show and will be available for sale in the fall of 2013 according to this article in the Boston Globe.

Ford calls it a Transit Connect wagon, a people mover and doesn’t want to call it a minivan because that word turns off the younger buyers.

But take a look, it’s a minivan. If you want to call it a Transit Connect wagon, that’s OK, but the word transit doesn’t sound very cool either.

Jan

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