Green pedestrian crossing – literally

In China, where there are more than 500 million cars, they have more than enough reasons to try and curb car use and the resulting pollution.

So here’s a case of guerilla marketing to promote walking over driving that was so successful that more than 3.9 million people participated.

Find out more in this article, “Amazing Interactive Street Art Turns Pedestrian Footsteps Into The Leaves Of Trees

Great quote by Patrick James, author of the article above.  “It’s clever, infectious, and aesthetically pleasing, and it beautifully illustrates the significant difference between the small steps of a single person and the giant strides we can make when we walk together.”

Jan

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: