Meatless Mondays

So what does Meatless Mondays have to do with transportation?

For one thing, as I posted a few days ago,  switching one day a week from meat to a vegetable-based diet can reduce CO2 emissions equivalent to driving about 1,160 miles a year.

But that’s not what I’m thinking right now.

A story on Sunday in the Post-Standard talked about a Syracuse University alum and advertising guru, Sid Lerner, who donated money to the Maxwell School to create the Lerner Center for Public Health Promotion.

“Meatless Monday” is a campaign that Lerner’s group has been working on since 2003. The center is hoping to get more restaurants and organizations to adopt this campaign.

As I was reading this article, one of Lerner’s statements really grabbed me. He was talking about how many public health promotions occur just one day or one month a year.

“There’s no ‘McDonald’s Day’ or ‘Coca-Cola Day’ because those guys are in your face all the time,” he said. “We have to put a new face, mentality and drive behind public health communications and promotions.”

I’m thinking that this would certainly apply to campaigns to change people’s driving habits. We just had a Moving Cortland week here to promote alternative forms of transportation. It’s a start but maybe we need to consider campaigns that are “more in your face” all year long.

Of course, we don’t have the advertising budgets that McDonald’s or Coke or Ford has. But advertising is changing. What can we do with the resources that we have?

Any comments?




One response to this post.

  1. You make an interesting point about constant “in your face” of messages that (in many cases) don’t support healthier or more sustainable lifestyles. Perhaps we need to read the book reviewed in this article:

    Or just hire the Geico ad agency:)


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