How to Create a Culture of Public Transit: The ‘Marci Option’ – The Atlantic

How to Create a Culture of Public Transit: The ‘Marci Option’ – The Atlantic.

Here’s an article from The Atlantic magazine that shows that public transit can be a viable option for a community, even when it’s an office park in San Ramon, California. The complex is 37 miles from San Francisco and 12 miles from the nearest rail station. Yet 33% of its 30,000 workers leave their cars at home.

The team at the office park’s transportation center “see leaving the car at home as a lifestyle choice rather than a sacrifice… While Marci tells everyone that one Ranch rider got rid of his car and saved $10,512 a year on his auto lease, maintenance, fuel, and tolls through the transit program, she sees that as the start of a long discussion. ‘If they’re just looking to save money, it won’t work,’ she explains, ‘If you’re riding because it helps you make several changes in your life, you’ll ride longer. It really matters that people feel they have a choice.'”

What would it take to get you out of your car? I would love to hear your comments.

Jan

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